The story
EMIT started because the gap was obvious. Founders needed data dashboards. NGOs needed survey tools. Businesses needed websites. The vendors available were either overpriced, underqualified, or both.
Victor Mutugi and Mercy Njoki built EMIT to close that gap. One studio. Data and web work under the same roof. The same standard of care for a dashboard as for a storefront.
The goal by 2031 is straightforward: 100 clients served, a recognized brand across East Africa, and a body of work that speaks for itself.
Who we serve
Early-stage founders who need a site, a dashboard, or both. Usually on a real budget with a real deadline.
Organizations running programs that need proper data collection, analysis, and reporting for funders.
Established businesses that need a working online presence or better internal data visibility.
Academic and independent researchers who need field tools, data management, or analysis support.
What we stand for
Decisions follow data. Every recommendation we make is grounded in what the evidence shows, not what sounds right.
The details matter. Clean data. Correct code. Accurate reports. Work that holds up under scrutiny.
Clear scope, clear pricing, clear timelines. No vague estimates. No hidden fees. Everything in writing.
We own what we deliver. If something is wrong, we fix it. The 30-day support window is not a formality.
The team
Victor Mutugi
Co-founder, Operating Lead
Victor leads all data and web engagements at EMIT. He scopes the work, manages delivery, and writes most of the code and queries that ship to clients. His background spans data analysis, survey design, and full-stack web development. He built the first version of Sylvia's Basket from brief to launch in three weeks.
Mercy Njoki
Co-founder, Researcher
Mercy leads EMIT's research work. She brings rigour to survey design, data collection methodology, and qualitative analysis. Her experience spans field research, stakeholder engagement, and knowledge translation. She is the reason EMIT's research outputs hold up when the funder reviews them.
Start with a free 30-minute discovery call. We will tell you honestly whether we are the right fit.
Book discovery call